GiftsForYouNow | Reflection
How Gifts For You Now Grew Revenue Through Paid Search & Social Testing

Case study:
Social Media Advertising
E-Commerce

Goal

Gifts For You Now wanted a dynamic, innovative advertising strategy that experimented with new ad formats and boosted sales.

Our strategy

“Looking to spice up your business’ Facebook ad copy? Read this.”

Drew Gorenz
Search & Social Analyst

Created animated ads to show off the brand's biggest strength: product customization

Used the new Facebook collection ads to show off multiple products in one ad with a theme and created dynamic ads for new users

Tested and optimized dynamic remarketing advertising to increase the average consumer's lifetime value

Built out highly relevant prospecting audiences from lookalikes, general interests, and competitor interests to increase the company's revenue

Results

“Perfect Search’s analytics and collaboration with many members of our team stands out.”

Jerry Hu
Co-Founder & CRO, Meural

92% increase in YOY click through rate

36% decrease in YOY cost per click

65% increase in YOY return on ad spend

What this means for your business

A smart Facebook advertising strategy can seriously boost your e-commerce sales and improve your ROAS. Perfect Search has experience setting up a strong, diverse Facebook ad account that takes advantage of all of the latest ad formats and creative.

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