500 Increase in leads
How a Film Academy Increased Student Applications & Decreased Their Cost Per Lead
Case study:
Social Media Advertising
Education
Social Media Advertising
Education
Goal
A Film Academy wanted to increase student applications from their primary social advertising channels, Facebook and Instagram.
Our strategy
“Looking for digital marketers experienced with education organizations? Study up on Perfect Search.”
Quinn Dolan
Manager of Search & Social Advertising
Perfect Search restructured the account with more segmented campaigns and ad sets
We found relevant interests and added ad sets targeting lookalike and remarketing audiences
We worked with the client to create new ad creative, copy and landing pages for the Facebook and Instagram audiences
We implemented UTM tagging to allow the client to track the source of student applications
We optimized ad set budgets to maximize leads from the strongest performing geo-targets and programs for their numerous programs and locations around the US and Abroad
Results
“Whether it’s about customizing a report or becoming a source of technical knowledge, Perfect Search is there for us.”
Mary Lea Awanohara
Director of Marketing, Columbia University School of Social Work
What this means for your business
Account structure and targeting are just as crucial for social media advertising as they are to search and display. The account restructure and more granular targeting allowed this film academy to increase their lead volume while saving money at the same time.