14.02% increase in YoY total revenue
How Dylan's Candy Bar Used New Advertising Channels to Grow Seasonal Revenue
Case study:
Paid Search
E-Commerce
Paid Search
E-Commerce
Goal
Before Perfect Search started working with Dylan's Candy Bar, their Google Ads strategy included a few branded campaigns and two small Easter campaigns with fewer than 200 views. Since Easter is one of their busiest seasons, they wanted to increase e-commerce revenue through new, targeted digital marketing efforts.
Our strategy
We created non-branded and branded Google Ads campaigns for the Easter season. Our creative team put together Easter-specific copy for each ad.
Perfect Search implemented remarketing campaigns throughout the Google Display Network. We targeted past buyers, people with Dylan's Candy Bar Accounts, cart abandoners, and people who dropped off at the shipping page. Our remarketing campaign ran responsive ad formats and promoted a 20% off promotion code.
In addition to search and remarketing, our team created and managed new Dylan's Candy Bar Google Shopping feed. The new Shopping campaign was segmented to focus on the top 100 selling products, but it covered all 1,189 products.
Results
"We found the team to be very collaborative and really current in what’s happening in e-commerce."
Tushar Adya
President & COO, Dylan's Candy Bar
What this means for your business
A multi-channel digital marketing strategy is important to test. Perfect Search can help you launch new campaigns on platforms like Facebook and Google Shopping--even if your business has never tried them before.