64.3% decrease in cost/contact form submission
600% increase in Facebook contact form leads
How Columbia University Increased Email Signups Through Ad Creative Testing
Case study:
Social Media Advertising
Education
Social Media Advertising
Education
Goal
Columbia University wanted Perfect Search to help increase their student enrollment leads while also improving account efficiency.
Our strategy
“Social media advertising for higher education is all about the long game. Find out why.”
Drew Gorenz
Analyst of Search & Social Advertising
Improved creative by refreshing and creating new ads frequently
Improved targeting especially for non-remarketing audiences by creating lookalike audiences based on past converters, locations, and interests
Created a comprehensive ad testing strategy and tested different ad creative for various audience segments and targeting
Results
“Thanks to Perfect Search, our brand’s presence has greatly expanded--and this expansion has come with a positive ROI.”
Mary Lea Awanohara
Director of Marketing, Columbia University School of Social Work
What this means for your business
With our digital marketing expertise and your industry knowledge, we can help you increase contact form leads greatly for your school and save you a considerable amount of money on advertising.