471.3% increase in organic visits
How this rail service Increased Keywords & Organic Traffic After a Site Migration
Case study:
SEO
SEO
Goal
This rail service wanted to ensure their new site migration went smoothly and that the site brought in organic traffic.
Our strategy
“Wondering what SEO tools our team uses to quantify our work? Check out my top recommendations."
Justin McIntyre
Director of SEO & Content
Perfect Search reviewed the staging site for SEO best practices, including crawlable text, clear navigation, and proper internal linking
We created a new robots.txt and a new XML Sitemap to ensure proper crawling and indexation of the site
We created a 301 redirect map of old URLs to new URLs to maintain SEO link equity and mitigate a drop in traffic following migration
We reviewed new pages on the site, establish primary keyword ranking goals for each page, and optimized page titles, headers, meta descriptions, and alt tags accordingly
We implemented meta data, upload new robots.txt and upload new XML Sitemap in CMS
Results
“The Perfect Search Media team is made up of true experts in data analysis and optimization.”
John Sun
Avant, Founder
What this means for your business
A clean site migration is vital for every business. Site migrations can cause wobbles in traffic and site performance, so ensure that your team is ready for the move by working with an expert in technical SEO.