210.61% increase in revenue
189.51% increase in transactions
How Tracksmith Maximized Revenue While Maintaining a Set ROAS
Case study:
Paid Search
Social Media Advertising
E-Commerce
Paid Search
Social Media Advertising
E-Commerce
Goal
Tracksmith wanted to maximize revenue while maintaining a set ROAS of $4.
Our strategy
“Haven’t tried Facebook ads yet? Learn more about Facebook advertising.”
Eric Yarnik
Director, Search & Social Advertising
Launched highly segmented non-branded search campaigns to reach new potential customers with brand and product messaging
Retargeted visitors, cart abandoners, and engaged users through the Google Display Network, as well as video viewers and page followers on Facebook in order to increase revenue from already engaged users
Improved ad creative to focus on the most valuable products and improve user experience
Highlighted products that were new, on sale, or in season in the Facebook carousel ad format, which allowed users to visit specific product pages and easily purchase
Results
"The Perfect Search team members are true experts in SEO and PPC for e-commerce. We trust their team and view them as an extension of ours."
Matthew Ruggieri
Founder, The Motley
What this means for your business
Improvements in display, remarketing, and social media advertising doesn’t just increase revenue for that respective channel--you can see compounding effects in other channels like paid search.