How ReStockIt Improved Account Efficiency With New Paid Search Strategies
Case study:
Paid Search
E-Commerce
Paid Search
E-Commerce
Goal
ReStockIt wanted to improve their paid search campaign efficiency while also improving their ROAS.
Our strategy
“Google Analytics has a nifty cross device tracking feature. Make sure you know what it’s all about.”
Emily Lutz
Analyst, Search & Social Advertising
Perfect Search increased Shopping Campaign spend on branded searches and decreased inefficient non-branded spend.
We set up remarketing display campaigns to target previous visitors to website who did not originally convert
We set up Dynamic Search Ad campaigns with targeted product groups
We increased spend to top SKUs of the company and decreased inefficient spend in general terms and products
We established and tested Bing Shopping and Search ads
Results
“We found the team to be very collaborative and really current in what’s happening in e-commerce.”
Tushar Adya
President & COO, Dylan's Candy Bar
What this means for your business
B2B and e-commerce businesses can see a high ROAS when they balance the efforts between branded campaigns and high-performing products in Shopping and Search campaigns. Always ensure that you’re constantly evaluating your paid search strategy and trying new features and channels.