35% increase in applications
17% decrease in cost
6% increase in Request for Information form submissions
How a Film Academy Restructured Their Paid Search Account & Saved Money
Case study:
Paid Search
Education
Paid Search
Education
Goal
A Film Academy wanted to maintain conversion volume while increasing the account’s efficiency.
Our strategy
“Find out how 3 experts think marketing for higher education has transformed.”
Eric Yarnik
Director, Search & Social Advertising
Decreased wasted and inefficient spend by restructuring the account and implementing match types across every ad group
Significantly increased cost per conversion efficiency by implementing a custom bid strategy across campaign programs and match types in addition to testing bidding automation in others
Further improved account efficiency by analyzing the wealth of historical data to better allocate our spend across campaigns, locations, programs, and seasonality
Results
“Their team’s personal involvement and data-driven approach stands out, along with their open communication and great customer service.”
Jeremy Snepar
CEO & Co-Founder, New York Code + Design Academy
What this means for your business
By establishing a strong paid search account foundation, Perfect Search helped the Film Academy increase student applications and decrease ad spend. Making sure your Google Ads account is in good shape will help you achieve your business goals.