96.4% increase in email sign-ups
23.8% increase in applications
How Epicodus Optimized Their Paid Search Account & Increased Student Applications
Case study:
Paid Search
Education
Paid Search
Education
Goal
Epicodus wanted to increase the number of applications and email signups for their coding classes. To achieve this goal, we focused on testing, optimizing, and expanding their AdWords Search campaigns.
Our strategy
We conducted thorough keyword research and created new AdWords campaigns to target specific coding languages like PHP, Drupal, Ruby, and Rails.
By segmenting the AdWords account and going after valuable, relevant, and highly specific keywords, Perfect Search grew the overall account size to nearly 30,000 keywords.
From bidding up aggressively on remarketing lists for search ads (RLSAs) to A/B testing ad copy, the Perfect Search team constantly optimized each campaign.
Results
"Perfect Search has been very responsive to our changing needs. They're great at taking our feedback and suggesting new ideas and approaches."
Michael Kaiser-Nyman
Epicodus
What this means for your business
Are your AdWords search campaigns making the most of every opportunity? Perfect Search can help take your paid search strategy to the next level. Expanded keywords, diverse ad groups, and constant A/B tests can make a big impact.