39% increase in conversion rate
29% increase in click-through-rate (CTR)
How Epicodus Tested Google Ads Beta Features & Increased Conversion Rates
Case study:
Paid Search
Education
Paid Search
Education
Goal
Perfect Search worked with Epicodus to drive more applications and email sign-ups for their Portland and Seattle classes.
Our strategy
Thanks to Perfect Search’s Google Premier Partner status, we were able to opt into Google’s expanded text ads beta. Expanded text ads provide more characters (plus two headlines!) than the traditional text ads.
The team created and uploaded over 400 expanded text ads and tested them against the traditional text ads.
Results
"We appreciate their dedication to clear, transparent communication and their ability to work with multiple members of our team."
Rebecca Gardner
CEO of Epicodus
What this means for your business
Working with a Google Premier Partner is a worthwhile investment. When you gain early access to new Google Ads beta features, your business gets to test new strategies and see improvements earlier than most.