146% increase in lead rate
40% increase in cost per conversion
How Columbia University Grew Student Enrollment
Case study:
Paid Search
SEO
Education
Paid Search
SEO
Education
Goal
Columbia University wanted to increase online awareness of their residential and online Master of Social Work programs while driving more prospective student leads and enrollments.
Our strategy
“Higher education has a long sales funnel. Find out how to get the best marketing return on it.”
Eric Yarnik
Director, Search & Social Advertising
Gathered data on performance across all audience segments to hone in on the right audience at the right time and drive improved ROAS
Vigorously ad tested to find the best messaging for potential new leads
Tested different creative elements like campus-focused vs. student-focused images and search ad formats
Remarketed to users who had started but not completed their applications in order to increase application completion
Results
“We know we can trust them to ensure our digital strategy is top notch.”
Mary Lea Awanohara
Director of Marketing, Columbia University School of Social Work
What this means for your business
A strong paid search and paid social strategy can make a serious impact on your higher education organization. Perfect Search's higher education marketing expertise can grow your school's leads and brand awareness to help drive up application and enrollment numbers.