Digital Marketing Blog | Industry Trends & News | Perfect Search™
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On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.
People attend networking events for a lot of different reasons: to find new clients, to recruit new talent, to learn something, or even just for the drink tickets- but whatever your purpose is, if you attend events on a regular basis it’s easy to get caught in a rut by going to the same types of events every week. Here are 5 unexpected benefits I’ve experienced while attending these events:
This study began with keyword research of 3 common search terms, “Chicago Lawyer,” “Chicago Law firm,” and “Chicago Attorney.” Why these three terms? Because they are the most broad, relevant keywords with the highest search volume for this industry and location.
By now, everyone knows it’s important to create original, quality content. But what triggers a person to share content with their friends, family or social network? Here are the top content characteristics that trigger virality.
Looking for some content inspiration? Here are some ideas to help get you started towards content greatness!
It is now crucial for lawyers to have not just a web presence, but a strong and engaging one. We have compiled a list of some of the most important tips that lawyers should keep in mind when creating their website or improving upon an existing one.
Need help understanding Google's multi-screen world study? Here's a breakdown.

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