On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.
While there are various options to meet your digital marketing needs, there are often trends across industries and company size. All 3 models have significant strengths and weaknesses, but ultimately the greatest cost is opportunity cost – you need to get it done or fail at doing so quickly enough!
With Google constantly improving its search algorithms, content marketing has never had as great of an impact as it does today, because we know at the end of the day that search engines will always value quality content. Here are a few tips to get you going in the right direction.
A/B testing is a way to compare your original page (your “A” page) against one or more alternative versions of the page (your “B” “C” etc.
When trying to understand SEO, one of the biggest difficulties is that it's both practical and theoretical. As a search engine optimizer, it’s my prerogative to come up with strategies and tactics that I know by experience have proven to work.
There might not be snow on the ground yet, but now is the perfect time to start preparing for the holiday rush.
Many Digital Marketing companies raise a red flag when the word ‘backlinking’ is uttered. However, the reality is that backlinking strategies are not always black and white. Reciprocal links represent the gray area.