On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.
Are you struggling to find ways to improve an account and show even more efficiency and return on ad spend? Be sure to pay attention to these (sometimes) overlooked metrics, as they can make the difference in PPC success.
Updates to algorithms utilized by Google’s search engine service are particularly important for search engine optimization and marketing professionals. Best practices and strategy for SEO not only require an astute knowledge of on and off-page optimizations, but also an understanding of search engine algorithm implications.
Color is a pivotal component in designing a website. The tone has to fit that of the company or brand, and it can be challenging to get a good balance of colors that are harmonious with one another. The following is a list of resources to help you get started in choosing a color palette that works for you.
In Search Engine Optimization there is not necessarily a “code of ethics” to follow, though search engines like Google, Bing, and Yahoo do have guidelines set up to promote best practices in SEO. There are also tactics that are simply frowned upon within the industry.
Recently, many of our clients and our team have been really interested in perfecting call tracking, by testing providers and manually using numbers on landing pages. The difficulty is that many factors have to occur to make phone tracking show enough statistically significant data to actually improve account performance.
While sites are commonly penalized for using black hat SEO tactics, there are also many instances when people are completely unaware of the problems that are hurting their rankings. Here are some of the mistakes you should avoid to stay in Google’s good graces: