On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.
Eager to learn more about a day in the life of a Perfect Search SEO & Search Advertising Analyst? You're in luck. This month, we're talking to David Feldbaum, Perfect Search's very own expert in flexibillity.
Over the years, I’ve been fortunate enough to have both formal and informal mentors in my life. It’s an incredible way of acquiring insights into your own goals and business practices, building your professional network, and gaining all kinds of experience.
Well, well, well. It’s the same old story. An update to the Google search engine results page (SERP) is inevitably accompanied by an industry-wide freak-out. On February 18th, Google eliminated all right-column ads and made four ads at the top of the SERP standard.
Deciding what digital marketing model is right for your business can be incredibly difficult and time-consuming. It’s hard enough for me to pick out an outfit in the morning when I’m half –asleep, so I get it. It’s important to remember that there is no one-size-fits-all solution.
So, you’ve decided to take on Google Shopping. Whoo! With this next step, you’re now on your way to growing your business. Before you dive in, read these tips to help you get acclimated.
With more and more features updating Facebook and Twitter every few months, it’s clear that the platforms want to move far beyond their original missions. In fact, it seems as if both Facebook and Twitter are striving to become the one all-encompassing social media platform to end all platforms. And yet, by doing so, they’re becoming more and more similar to each other.