Digital Marketing Blog | Industry Trends & News | Perfect Search™
google logo with bert in the middle of the 2nd o
On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.
No matter what situation you’re in, it’s highly likely that your sales process could be improved, but it’s difficult to know where to start or what to focus on. Thankfully, I’m here to help! Included are some of the most important aspects of the sales process that you should implement or improve.
Getting familiar with the technical skills of your coworkers can feel daunting—but it’s really not. Luckily for you, I’ve itemized the ways I approach learning about digital marketing even though I don’t work directly with the subject. Check them out below and try incorporating these strategies into your own workflow.
If you’re an SEO analyst like me or you’re just savvy to the digital marketing world, you’re no stranger to the fact that Google has been quickly making huge changes to its search engine results page (SERP).
Remember when you started in Chicago (or New York City, or San Francisco, or Austin) as a tiny startup? Let’s say you were in an incubator for a while. Then you grew into official offices in River North. At first, the view of the Chicago River inspired you, but now you’re aching to reach new horizons. How about growing to a new city?
Get ready to develop your knowledge of business development and the kickball team with the best name (and potentially the worst performance). In this month’s Perfect Search team member spotlight, we’re focusing on our Senior Manager of Business Operations, Laura Cain.

Growing up, I was never a big reader. I credit my lack of reading as a child to my perfect vision and my athletic prowess. Later in life, my friends joked that I was the first individual to finish law school without ever having completed a full book. This may or not be true.  

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