Digital Marketing Blog | Industry Trends & News | Perfect Search™
google logo with bert in the middle of the 2nd o
On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.
While family and friends may have been the main influences in your decision, students today are increasingly turning to Google to inform their decision about higher education. Thus, educational institutions are increasingly investing in digital strategies to engage potential students.
Working in SEO, I’ve learned that few events cause as many problems for a business as launching a new site does. Your new site may increase user engagement and your conversion rate, but if you ignore SEO considerations you’ll often see a drop in your SERP rankings and organic traffic.
It’s time to engage your brain and learn about the Perfect Search Manager of Employee Engagement, Jessica. Is there anywhere else you can read about company culture, betta fish, and waterbeds in one post? We don’t think so.

It was Saturday, April 9th, 2016. I remember it like it was yesterday. My world would never be the same.

 

First introduced in 2012, Google’s Knowledge Graph has demonstrated the search engine’s ongoing shift towards a more contextual, semantic search interface. So how can a business take advantage of this newer SERP feature?
Hitting a wall at work and need a lunchtime pick-me-up? Easy: Get delivery. What’s not so easy is choosing which food delivery app to order through.

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