Digital Marketing Blog | Industry Trends & News | Perfect Search™
google logo with bert in the middle of the 2nd o
On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.

Let’s face it. The digital marketing industry is much more competitive now than it was fifty years ago. (If you don’t understand why, I suggest looking up some information on the history of the internet).  

Ever wondered what it’d be like to do digital marketing for *any* client in the world (or outside this world)? Our Director of SEO & Content Justin has. And he has a pretty magical answer.
Thanks to conversion tracking, it’s possible to pinpoint exactly what a customer does after he or she clicks on one of your website’s ads. Definitely can’t do that with billboards, huh?

You finally created a beautiful new website for your business with all the bells and whistles. Plus, your new site looks stunning on desktop and mobile formats alike. But there’s one problem.

Any good love story has these elements: passion, time, and complications. My relationship with Google AdWords definitely has all three.
12 hours of reality television? Sure. 38 bags of gummies? Gimme. And 86 frozen pizzas? Get in my belly. These are unequivocal cases of where more simply is better. But when it comes to SEO, more isn’t always better.

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