On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.
Using memes can be an effective way to communicate your brand and connect with your target audience. If you choose or change certain memes in poor taste, however, the results can be far from appetizing.
Voice search has become increasingly important in regards to digital marketing strategies. Read on to learn specific ways you can integrate voice search into your digital marketing strategy.
We’re wishing a warm welcome to the newest member of the Perfect Search team, Paige Dickey!
In my 15+ years working in digital media sales, I've talked to a lot of decision-makers. Through these conversations, I've learned a lot about what these CEOs and CMOs are looking for in their digital agency.
Brian Roizen, co-founder of Feedonomics, discusses why Google Shopping Actions are important to test. The shopping journey allows retailers to showcase products on Google Shopping Actions.
Google’s E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Search engines have begun to rely on E-A-T ratings more and more when deciding a website’s authority and rank.