Digital Marketing Blog | Industry Trends & News | Perfect Search™
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On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.

60% of searches happen on mobile--and 20% of those are voice search queries. Voice search is only getting bigger. Here's why it matters for your business. 

Dive into the A, B, C's of A/B testing and how your business can incorporate it into your digital marketing strategy now.

While RFPs, preferred vendor lists, and prior relationships are still strong factors in hiring an agency, company culture is gaining traction as well.

When you’re developing a website, you tend to be more concerned with the nitty-gritty of getting the site to, you know, function than getting it noticed. However, it’s important to incorporate SEO best practices into your new website.

It should come as no surprise that weather can affect your business, especially if you have a brick and mortar establishment—but you don’t need to have a physical location to adjust your marketing strategy.

Sophisticated conversion attribution is the future. Get your business out of the attribution dark ages by reading our attribution FAQ.

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