While the days of typing in specific queries into a search engine and perusing the SERP are far from being over, consumers today want simplicity and ease when getting answers to their questions. That’s where conversational marketing comes in.
We're so excited to announce that Perfect Search won a 2018 AVA award for outstanding digital marketing campaign.
The newest member of the Perfect Search family, Emily Lutz, used to be a zookeeper and now she’s joined the wild, wild world of digital marketing. Get to know Emily!
It’s a new year. It’s a time to wear more layers for your commute, pay attention to the increasingly important NFL games, and ensure your business is set up for 2018.
In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
Revamping your e-commerce advertising strategy? This infographic will serve as a guide to the buyer's journey and why it's so important to align your strategy with this classic marketing concept.