Digital Marketing Blog | Industry Trends & News | Perfect Search™
google logo with bert in the middle of the 2nd o
On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.
Job interview

In digital marketing, it’s always important to understand who the customer is. The same concept applies to in-person job interviews. 

Instagram advertising

Facebook is for cringe-worthy mom comments, Snapchat is for the dog face filters, YouTube is for beauty tutorials, and Instagram is for #foodporn. Or are they?

Claw machine

We’ve all had that moment where we realize, “hey, I don’t have the tools or expertise to do this.” When a quick Google search or a call to your mom doesn’t help, it’s time to reach out to the experts.

Perfect Search is listed on Clutch’s list of the highest-ranking Chicago marketing & advertising companies in 2018—and we’re pretty pumped about it.

Students often look at schools years before they actually enroll. Like Drake pining for Rihanna, they're playing the long game. 

Facebook collects data on people’s likes and dislikes, locations, and so much more. This is advertiser gold since it allows you to target users in a highly focused way.

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