Digital Marketing Blog | Industry Trends & News | Perfect Search™
google logo with bert in the middle of the 2nd o
On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.
Animation of a Google machine

 If you missed the keynote, here’s the rundown of Google’s biggest announcements on features that will be available to your business soon.

Animated web of Google's knowledge graph

Google is trying to improve user experience by optimizing the Search Engine Results Page to bring you what it feels is the only information your search needs.

Animation of a site's backlink profile

In SEO, the strength of your backlink profile makes a huge impact on your site’s overall organic rankings. 

IGTV graphic

Instagram recently announced the launch of IGTV, a new feature that allows users to post up to an hour of vertical, permanent video.

Voice search

Say hey to our latest infographic on how voice search can be a major part of your e-commerce marketing strategy.

Google Shopping campaigns

Recently, Google announced the rollout of a new type of automated AdWords Shopping Campaigns. This is an exciting change for an essential platform that many e-commerce businesses rely on.

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