Perfect Search Media Internviews: Fall 2017

The Fall 2017 Perfect Search Junior Analysts (and Junior Copywriter!) are gifts from the intern gods. We’re obsessed with them—and we know you will be, too. Get to know the team in this season’s internviews.

Alex Minton, Junior Analyst

1) Where are you from? Make up a slogan for your hometown. Why does this perfectly describe your hometown? 

I’m from the great city of Omaha, NE or as I like to call it “the richest place on Earth.” Don’t worry, we all don't drive Ferraris to school. Nebraska is actually the birthplace of Warren Buffet and has the 2nd best zoo in the world (not that there is any correlation between the two).

2) What's your favorite digital marketing task so far? What's something you're excited to learn more about in digital marketing?

I find myself going nuts over social media advertising and analytics. I think those channels provide some really cool insights for our clients. I’m specifically interested in how intricately you can segment a Facebook custom audience based on interests, demographics, even purchase behavior.

I feel empowered by my colleagues to keep the client in mind when creating new ad copy, focusing on an account’s KPI, or testing a new trick shot in ping-pong.

On the SEO side, I am really excited to dig more into A/B testing for our clients. Before Perfect Search, I never knew how many factors played into a consumer’s user experience. I can’t wait to get my hands on the latest and greatest tech tools our agency has to start testing new optimizations and exceed our client’s goals.

3) If you could provide a Q4/holiday digital marketing strategy for any company (PPC, SEO, and/or content!), who would it be? What'd be on your to-do list?

If I was Dylan’s Candy Bar, the main thing on my mind for Q4 would be driving as much traffic to their Corporate Gifting page as possible. Q4 is all about Thanksgiving Potlucks, Holiday Parties, and celebrating the end of a business year. Customized candy makes the perfect appreciation bag to shareholders, branding bags for other offices in your building, or ready to grab at this season’s holiday party.

With a corporate party campaign, holiday-themed ad groups, and festive keywords, Dylan’s would have more than just golden rings in their stocking this year.

4) Imagine you can ask for *anything* on your holiday wish list. A pet alpaca, a personal bowling alley, anything. What are 3 things on your list?

-A personal chef. Cooking for yourself is a lot harder than Martha Stewart says it is!

-10,000€. I’m going to Italy next semester, and I could use a little carb cash.

-A street named after my family. How cool would it be to cruise down the Minton Expressway?!

Evangeline Reid, Junior Copywriter

1) Where are you from? Make up a slogan for your hometown. Why does this perfectly describe your hometown? 

I'm from Naperville "The Town with Every Store," Illinois. My town is bursting with choices for where to shop for everything from groceries to ice cream to cars. Seriously, think of a brand, and I bet we have at least one location. 

2) What's your favorite digital marketing task so far? What's something you're excited to learn more about in digital marketing?

Creating blog posts is rewarding because I love to research topics or share my knowledge of a topic I'm already familiar with. I'm excited to keep learning more about keyword research for SEO.

3) If you could provide a Q4/holiday digital marketing strategy for any company (PPC, SEO, and/or content!), who would it be? What'd be on your to-do list?

I would help Kohl's organize its many, many coupons and sales. I'd have their digital marketing strategy promote (via paid search and social advertising) a well-designed calendar and the option to add the whole December schedule to your Google calendar. I'd reach out to some media companies to share the cool idea, too, in the hopes of further coverage.

4) Imagine you can ask for *anything* on your holiday wish list. A pet alpaca, a personal bowling alley, anything. What are 3 things on your list?

-A party with all my favorite celebrities and icons—everyone from Adele to Tina Fey.

-The chance to work with a cool music producer for a day. I've always wondered whether I, too, could sound like a pop star with the right mix.

-An apartment with a great view of the city, a dishwasher, and good neighbors.

Max Engler, Junior Analyst

1) Where are you from? Make up a slogan for your hometown. Why does this perfectly describe your hometown? 

Minnetonka, Minnesota. “Always Welcoming.” Whether it’s your first time visiting, a weekend back from college, or moving there permanently Minnetonka always makes you feel at home with a warm welcome.

2) What's your favorite digital marketing task so far? What's something you're excited to learn more about in digital marketing?

Working on PPC keyword optimizations for clients has been my favorite task so far. There are numerous ways to segment the data which makes it exciting and unique for each client. Whether it’s helping a client budget on AdWords or boost conversions, being able to make a real impact on a client’s business is an extremely rewarding experience.

I’m excited to learn more about A/B testing and the intricacies of how the smallest of details can subconsciously persuade a user to interact, click, and eventually convert.

3) If you could provide a Q4/holiday digital marketing strategy for any company (PPC, SEO, and/or content!), who would it be? What'd be on your to-do list?

My Q4 Holiday plan would be for the company E3Live. E3Live is a small company based out of Klamath Falls, Oregon that is known for their product, an all-organic algae superfood. The strategy would be two-fold.

I’d build out two Facebook advertising campaigns, one focused on general brand awareness and one focused on audiences that are actively buying or considering superfoods and supplements. I’d also overhaul their current site since it’s tough to navigate.  

4) Imagine you can ask for *anything* on your holiday wish list. A pet alpaca, a personal bowling alley, anything. What are 3 things on your list?

-A penguin—in a sustainable environment, of course.

-Get invited to a studio session while n.e.r.d is recording their next album.

-A lifetime supply of homemade carrot cake. 

Shreya Ghosh, Junior Analyst

1) Where are you from? Make up a slogan for your hometown. Why does this perfectly describe your hometown? 

I am from New Delhi, India. Delhi is a really large and vibrant city. The slogan that best describes Delhi is ‘Dilli Dilwalon ki.’ What that means is Delhi as a city belongs to the daring and big-hearted. I feel the slogan aptly captures the morale of the people in the city.

2) What's your favorite digital marketing task so far? What's something you're excited to learn more about in digital marketing?

So far I have enjoyed meta data the most because it felt like I was creating content for a company I had conceptualized from the bottom up. I have also enjoyed doing the PPC deep dives and creating ad copy content. I am excited to learn and get more experience with Facebook advertising because there is so much you can do using specific targeting.

3) If you could provide a Q4/holiday digital marketing strategy for any company (PPC, SEO, and/or content!), who would it be? What'd be on your to-do list?

It would be a fashion company, just because I am personally interested in fashion and enjoy online shopping. I would love to create a content piece on ugly Christmas sweaters because I think they are trendy and awesome.

4) Imagine you can ask for *anything* on your holiday wish list. A pet alpaca, a personal bowling alley, anything. What are 3 things on your list?

-A trip to Antarctica. I really want to see the penguins march.

-A personal Target store. The things in Target are so fascinating.

-An unlimited Starbucks card.