September 28, 2018
Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.
According to Smaato’s Q4 2017 Global Trends in Mobile Advertising Report, ad requests for mobile video ad formats have increased 14 times between 2016 and 2017 by advertisers, and mobile video advertising has increased 12 times between 2016 and 2017 in the US.
The video advertising industry is growing and for good reason! Users are demanding more engaging and interactive content, and the video format has many benefits over the more traditional single image banner formats.
Stressed over creating your own video ad? Don’t worry. You don’t need fancy video equipment to take advantage of video ads. Read on for tips on how to create effective, engaging video ads by crafting slideshow ads.
(Need a tool recommendation? Try Bannersnack to help put together slides and animation into Facebook video ads.)
1) Highlight unique customization options
Video allows you to showcase multiple images of your products to users. Take advantage of this by showing multiple unique customization options. A slideshow video ad can inspire users to think of how they can uniquely manipulate your product or service to fit their own unique needs.
Try creating a slideshow ad that displays how users can customize a product. Stringing together multiple images of your customizable product together into a video can engage your users and improve conversion rates for your ads.
2) Show off different product features
You can also string together images of different parts of your product into a slideshow video. Creating a slideshow showcasing multiple different parts of your product can give the user much more information about your product and help entice them to visit your site and convert.
For example, a real estate company could take advantage of Facebook slideshow ads by displaying multiple views of a house and showing off different features. Text call-outs can provide further details on what they’re looking at. This extra engagement can help improve your cost/conversion efficiency and conversion rates.
3) Use animation to draw and sustain viewers’ attention
Video ads also have another advantage over image ads because they use motion cues to draw users’ attention. Using images and simple animation features, you can create a video ad designed to catch users’ attention and keep it for the duration of your video by simply photoshopping an image and having features enter on a delay.
Drawing and sustaining viewers’ attention with your ads can increase the time they’re engaging with your product and brand.
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Looking for inspiration on how to spice up your Facebook ad copy this season? Check out our guide here.
Senior Analyst, Search & Social Advertising
Drew Gorenz is a Northwestern University graduate who loves any Northwestern-related sport. He wishes he could do a spontaneous spit take. Drew’s favorite drinks are absinthe or water. One day he might be able to do a spit take with absinthe.