Sarah Walther | Reflection

Posts by Sarah Walther

YouTube Sponsorship

YouTube audiences don’t tolerate insincere sponsorships from content creators. They came to YouTube for videos from real people—and breaking that trust has consequences.

The Speed Update & Instagram’s decimation of Snapchat have something to tell us: You don’t have to be bad to fail. You just have to be worse than the competition.

IGTV graphic

Instagram recently announced the launch of IGTV, a new feature that allows users to post up to an hour of vertical, permanent video.

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