Posts by Leah Cranston
Emphasis is relative. In order for one thing to stand out, another has to be de-emphasized. Here are some core principles in visual hierarchy that will help you focus your website in the right direction, and help your design stand strong.
A good website starts with good photography. It allows for a company to showcase its brand in an extremely visual (and often unexpectedly artistic) way, and for people to connect with the brand on a more personal level.