Kayla Hammersmith | Reflection
Millennials. I figure by starting this post with this buzzword, people will be hooked. Countless articles discuss how the modern workplace is changing now that millennials will soon make up the majority of the workforce. According to Jacob Morgan, host of the Forbes podcast The Future of Work, millennials are expected to make up to 75% of the workforce by 2025.
Well, well, well. It’s the same old story. An update to the Google search engine results page (SERP) is inevitably accompanied by an industry-wide freak-out. On February 18th, Google eliminated all right-column ads and made four ads at the top of the SERP standard.
With more and more features updating Facebook and Twitter every few months, it’s clear that the platforms want to move far beyond their original missions. In fact, it seems as if both Facebook and Twitter are striving to become the one all-encompassing social media platform to end all platforms. And yet, by doing so, they’re becoming more and more similar to each other.
A spider, a brain, and a ghost walk into a search engine bar. Wait, scratch that. Not yet. A spider, a brain, and a ghost are late to a Halloween party at the Search Engine Bar.
As a copywriter, the two things I struggle with on a daily basis are writers’ block and deciding what kind of bagel to eat for breakfast. Writers’ block is a cursed plague upon all who write on a regular basis. It stifles creativity, dampens productivity, and makes you doubt your own writing ability.
An investigation into the top four most-funded Kickstarter campaigns revealed the fact that they are all everyday objects—a watch, a cooler, and a jacket—with as many shiny additional features as possible. Sorry if I’m stating the obvious, but people get excited about projects that have injections of cool tech or tech-compatible capabilities in mundane items.

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