Posts by Ashley Hutchings
Ever wonder what keyword has the most expensive CPC and why? Believe it or not, keyword CPC cost is both industry- and location-specific.
As of January 2015, Google announced that they have made the process of becoming a Google Trusted Store an easier process. If you or your client are an e-commerce site, becoming a Google Trusted Store will set you apart from your competitors in the online space.
A common struggle most PPC advertisers face is tracking phone calls and showing the FULL value of their PPC campaigns. Now, website call conversion tracking is going to be a game changer for businesses whose primary conversion is phone call leads. All you need to do is add a piece of code provided by Google around the phone number on your webpage.
There might not be snow on the ground yet, but now is the perfect time to start preparing for the holiday rush.