The other day I was looking at one of my search accounts that had fallen into an unusual slump. I was checking the normal key metrics—clicks, impressions, CTR, conversion rate—trying to figure out what went wrong. I was stumped. Then, I remembered the decision tree.
If much of your day is spent in Excel, learning and using various formulas can greatly help expedite and simplify things. Here are 5 Excel formulas that are huge game-changers for your productivity.
The budget tracking tool Steady Budget helps you track and pace monthly spend. After signing up to use the free service (also a major bonus) you link it with your Google AdWords or BingAds account and allow the tool to access the different campaigns you manage.
If you aren't already using remarketing campaigns you are lagging behind your competitors. However, there are many ways to optimize and leverage your remarketing lists and campaigns that many people are not aware of.