Marketing and public relations can be seen as rivals when really, they work better jointly than not. Here are three reasons to consider integrating the two.
One discussion that is popular in the world of digital marketing is the topic of content marketing versus search engine optimization (SEO). While some people used to make a distinction between the two strategies, today content and SEO are incredibly intertwined.
I’ve recently taken a different approach to improving my lifestyle. I’ve decided to find permanent, scalable solutions, not quick fixes. Here are 2 examples of my attempt to find permanent solutions in the past few months:
The budget tracking tool Steady Budget helps you track and pace monthly spend. After signing up to use the free service (also a major bonus) you link it with your Google AdWords or BingAds account and allow the tool to access the different campaigns you manage.
After 4 years of entrepreneurship one of the most important lessons I have learned is that almost all problems within the business are resolved through recruiting. From my experience, the impact of a new hire is significantly greater than that of a new client.
If you haven’t experimented with custom reports within Google Analytics, it’s a great tool that you can use to put different sets of information together in a very useful way. At the top of Google Analytics you should select “customization” and then click the “new custom reports” button.
Are you struggling to find ways to improve an account and show even more efficiency and return on ad spend? Be sure to pay attention to these (sometimes) overlooked metrics, as they can make the difference in PPC success.