Digital Marketing Blog | Industry Trends & News | Perfect Search™
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On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.

Earlier this month, Google announced a slow rollout to a “mobile-first index.” What does this mean? Don’t we already live in a mobile-first world?

The beauty of digital advertising isn’t in a great website. The beauty is in the data. (Beautifully designed landing pages or banner ads don’t hurt, though.) 

As the 2016 U.S. Presidential Election winds to a close (cue a collective sigh of relief), it’s safe to assume there will be many books written on the historic nature of this election season.

Pokémon Go is doing weird things to me. I’m walking around town for hours with my friends to catch imaginary monsters on the weekend. I’m purposefully taking longer routes back home from work to pass as many PokéStops as I can. I’m burning through my cell phone data in record time.

Timing is everything when it comes to making a lasting impression on social media users with increasingly shorter attention spans. Successful marketing wins over online audience with well-timed tweets, captivating photos and/or simple Vine videos.
Hitting a wall at work and need a lunchtime pick-me-up? Easy: Get delivery. What’s not so easy is choosing which food delivery app to order through.

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