Digital Marketing Blog | Industry Trends & News | Perfect Search™
google logo with bert in the middle of the 2nd o
On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.

AdWords campaigns can now potentially spend up to twice the set daily budget. Yes, you read that right.

The improvements in machine learning has led Google to update some foundational settings that advertisers must adjust to: ad creation, ad rotation, and bidding.

The higher education decision journey has gone digital. Learn from 3 marketing professionals who work at universities across the United States.

Lookalike Audiences - a lot like cloning your most desirable customers (but without those nasty, Jurassic Park style side effects). What does Facebook's recently-added value-based tool mean for your business? 

Since we’re Premier Google Partners and have access to the beta (#humblebrag, #sorrynotsorry), we’ll fill you in on the new AdWords interface. 

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a comprehensive site audit.