Digital Marketing Blog | Industry Trends & News | Perfect Search™
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On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.
At the beginning of 2015, Pinterest announced the implementation of their Promoted Pins program after several months in beta. Here are some reasons to consider using Promoted Pins for your business.
Web Hosting is your website’s gateway to the world. The quality of a host is more than just their actual cost, so a great way to examine hosts is by what your website or application actually needs to do. Here is a list of providers, and the pros and cons of each.
I think I'm addicted to Uber. Beyond just minimizing my commute time, Uber has become useful to me for so many reasons, and it's hard to imagine my life without it. Here are some of the ways it's improved my life.
One of the newer channels for digital advertising is reddit.com, a website known as “the front page of the Internet”. Because of its high potential for engagement, reddit becomes a very interesting advertising option for businesses.
Two recently new advertising platforms of note include Instagram advertising (or “Instagram for Business”) and Snapchat Advertising. Given the popularity and acceptance of the two social networks, their respective advertising platforms are expected to grow in usage as marketing departments learn how to best utilize the interfaces.
After receiving negative feedback from users about promotional posts, Facebook has stated that they will be decreasing overly-promotional posts in users’ News Feeds starting this month. This will drastically change social media marketing strategies since promotional posts often serve as free advertising opportunities for businesses.

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