Social Media | Digital Marketing Blog | Perfect Search
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Instagram's growing ad share reminds us of the ever-changing landscape of social advertising. Check out these tips to take full advantage of Instagram Story ads.
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Instagram recently announced the launch of IGTV, a new feature that allows users to post up to an hour of vertical, permanent video.

Facebook targeting

Amid the ongoing discussions of Facebook’s data collection and use of personal data, the tech giant announced that it is sunsetting the ad targeting option Partner Categories

Instagram advertising

Facebook is for cringe-worthy mom comments, Snapchat is for the dog face filters, YouTube is for beauty tutorials, and Instagram is for #foodporn. Or are they?

Students often look at schools years before they actually enroll. Like Drake pining for Rihanna, they're playing the long game. 

Facebook collects data on people’s likes and dislikes, locations, and so much more. This is advertiser gold since it allows you to target users in a highly focused way.

If you thought Snapchat advertising isn’t right for your business, think again. The new self-service Ads Manager is here. 

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