In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
If there were an award for the most ignored concept in sales, listening to one’s audience would be a top contender. While most people think of salespeople as being big talkers, the best listeners are often the most successful.
So you have metrics. What now? These big data portion control tips will leave your business feeling full of insight (without having to loosen your belt).
There’s a wealth of published research on the art of persuasion and how people make decisions. While this sounds like something you glossed over in Psych 101, it has real-world consequences—especially in the e-commerce industry.
AdWords campaigns can now potentially spend up to twice the set daily budget. Yes, you read that right.
Q4 is upon us. Read on for 4 e-commerce PPC tips that are sure to make this holiday season the most wonderful time of the year.