A few months ago, Google announced the end of AdWords and the introduction of new brands: Google Ads, Google Marketing Platform, and Ad Manager.
Amazon offers 2 types of advertising interfaces. One is Amazon Marketing Services, the other is called Amazon Seller Central.
Google has now rolled out “Google Signals,” which uses a customer’s account login to identify the same customer on multiple devices.
If you missed the keynote, here’s the rundown of Google’s biggest announcements on features that will be available to your business soon.
Recently, Google announced the rollout of a new type of automated AdWords Shopping Campaigns. This is an exciting change for an essential platform that many e-commerce businesses rely on.
In addition to the platform’s own facelift, you can now view your ad version history. Find out what this means for you.