During Google’s 2019 Marketing Live Keynote, the tech giant announced several new ad products and features slated for release in the next few months. Read on to discover everything you need to know about this brand-new Google product.
If much of your day is spent in Excel, learning and using various formulas can greatly help expedite and simplify things. Here are 5 Excel formulas that are huge game-changers for your productivity.
Pay Per Click Advertising (PPC) is crucial to a holistic ecommerce internet advertising strategy, but there are still some misconceptions about ecommerce PPC. Below are 4 of the most common.
One of the newer channels for digital advertising is reddit.com, a website known as “the front page of the Internet”. Because of its high potential for engagement, reddit becomes a very interesting advertising option for businesses.
As of January 2015, Google announced that they have made the process of becoming a Google Trusted Store an easier process. If you or your client are an e-commerce site, becoming a Google Trusted Store will set you apart from your competitors in the online space.
Two recently new advertising platforms of note include Instagram advertising (or “Instagram for Business”) and Snapchat Advertising. Given the popularity and acceptance of the two social networks, their respective advertising platforms are expected to grow in usage as marketing departments learn how to best utilize the interfaces.
The budget tracking tool Steady Budget helps you track and pace monthly spend. After signing up to use the free service (also a major bonus) you link it with your Google AdWords or BingAds account and allow the tool to access the different campaigns you manage.