Marketing and public relations can be seen as rivals when really, they work better jointly than not. Here are three reasons to consider integrating the two.
Color is a pivotal component in designing a website. The tone has to fit that of the company or brand, and it can be challenging to get a good balance of colors that are harmonious with one another. The following is a list of resources to help you get started in choosing a color palette that works for you.
In Search Engine Optimization there is not necessarily a “code of ethics” to follow, though search engines like Google, Bing, and Yahoo do have guidelines set up to promote best practices in SEO. There are also tactics that are simply frowned upon within the industry.
Recently, many of our clients and our team have been really interested in perfecting call tracking, by testing providers and manually using numbers on landing pages. The difficulty is that many factors have to occur to make phone tracking show enough statistically significant data to actually improve account performance.
A common struggle most PPC advertisers face is tracking phone calls and showing the FULL value of their PPC campaigns. Now, website call conversion tracking is going to be a game changer for businesses whose primary conversion is phone call leads. All you need to do is add a piece of code provided by Google around the phone number on your webpage.
Yahoo announced on September 26 that they will be shutting down Yahoo Directory on December 31 as well as Yahoo Education and Qwiki. So what do these changes mean for the future of Yahoo?
A key performance indicator is a metric that you should pay close attention to because it greatly impacts other things like revenue and potentially profit. It's important to know and understand the three metrics that have the greatest impact for e-commerce businesses.