Marketing and public relations can be seen as rivals when really, they work better jointly than not. Here are three reasons to consider integrating the two.
Updates to algorithms utilized by Google’s search engine service are particularly important for search engine optimization and marketing professionals. Best practices and strategy for SEO not only require an astute knowledge of on and off-page optimizations, but also an understanding of search engine algorithm implications.
Recently, many of our clients and our team have been really interested in perfecting call tracking, by testing providers and manually using numbers on landing pages. The difficulty is that many factors have to occur to make phone tracking show enough statistically significant data to actually improve account performance.
Keeping up with trends in the digital marketing industry may not be on your agenda, but consider the following steps to enhance your online presence, gain more followers, increase revenue, and build brand awareness.
Yahoo announced on September 26 that they will be shutting down Yahoo Directory on December 31 as well as Yahoo Education and Qwiki. So what do these changes mean for the future of Yahoo?
A key performance indicator is a metric that you should pay close attention to because it greatly impacts other things like revenue and potentially profit. It's important to know and understand the three metrics that have the greatest impact for e-commerce businesses.
