When it comes to SEO, we tend to define optimizations by what we can do directly on our websites or those of our clients. Sometimes, however, you can achieve more of the results you’re looking for by working off-page.
Last April, I scared my friends into thinking I was a crazy person because I had discovered a passion for something rare. No, not season 11 of The Bachelor. Data visualization.
As a copywriter, the two things I struggle with on a daily basis are writers’ block and deciding what kind of bagel to eat for breakfast. Writers’ block is a cursed plague upon all who write on a regular basis. It stifles creativity, dampens productivity, and makes you doubt your own writing ability.
If you’re a fan of Instagram or pop culture think pieces, you’ve probably heard about the recent controversy surrounding Instagram celebrity Josh Ostrovsky, more commonly known as The Fat Jewish. The controversy surrounding Ostrovsky serves as a useful parable for all content marketers.
Two recently new advertising platforms of note include Instagram advertising (or “Instagram for Business”) and Snapchat Advertising. Given the popularity and acceptance of the two social networks, their respective advertising platforms are expected to grow in usage as marketing departments learn how to best utilize the interfaces.